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Home Video Business 3 key benefits of investing in a cloud-based CRM system
BusinessDigital transformationIT

3 key benefits of investing in a cloud-based CRM system

November 2, 2020

Did you know that CRM is now the biggest software market in the world and its growth is set to continue? 

In this video, ECLEVA’s CEO Patrick Northcott talks about the 3 key benefits of investing in a cloud-based CRM system.   

  1. Studies show that embedding a CRM system into an organisation improves customer satisfaction by 65% and sales conversion by 54%. Additionally, 65% of Salespeople in organisations that have a CRM system say they meet their sales quotas compared to just 22% that don’t.
  2. A cloud-based CRM system means key customer information is made accessible on any device. Salespeople are often highly mobile and being able to access account information easily on their phone significantly improves their conversion rates.
  3. A well-embedded and maintained CRM will enable your business to scale. It reduces the risk of key person dependencies, ensures business continuity, and increases the market value of your organisation.

Work with a CRM Technology expert that specialises in configuring CRM systems.  A CRM system that is designed to fit your business needs will encourage team members to adopt it. 

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