3 key capabilities to improve communications and customer advocacy
In this video, ECLEVA’s CEO Patrick Northcott shares the 3 key capabilities organisations need to dramatically improve communications and customer advocacy in the future.
- Develop a clear data quality strategy and plan. Marketing can be cumbersome, ineffective and costly without good quality data. High quality data is achieved from having clear embedded processes and specific roles and people responsible for updating information, data cleansing, and enriching data.
- Report and analyse how your marketing dollars are being spent and where the highest returns are. This will empower you team market to the right customers when and where they need it the most.
- Systemise and track your customer journey. Knowing how often to engage your customers and where you are experiencing customer success. Map out the moments that matter and ensure you have systems and clear servicing standards in place that make those moments count.
Talk to a technology expert about how to systemise and build these capabilities in your organisation.