• About
    • Who We Are
    • What We Do
    • The Management Team
    • Global
  • Service
    • Microsoft Dynamics 365 CRM Development
    • Cloud Technology Services
    • Business Central Development Services
    • Business Intelligence Development Services
    • Enterprise Content Search Services
  • Solutions
    • Business Systems Consulting
    • Enterprise Resource Planning (ERP)
      • Wiise Business Central
    • Customer Engagement (CRM) & Marketing Automation
    • Rapid Application Development (PowerApps)
      • HSE App by ECLEVA
    • Process Automation (RPA)
    • Business Intelligence (Power BI)
  • Sectors
    • Corporate & SME
    • Not-For-Profit
    • Construction
    • Financial Services
    • Education
    • Manufacturing
    • Government
  • Customer Stories
  • Insights
    • Blog
    • News
    • Videos
  • Contact
    • Contact ECLEVA
    • Customer Support
+61 2 9467 9300
Get in touch
  • About
    • Who We Are
    • What We Do
    • The Management Team
    • Global
  • Service
    • Microsoft Dynamics 365 CRM Development
    • Cloud Technology Services
    • Business Central Development Services
    • Business Intelligence Development Services
    • Enterprise Content Search Services
  • Solutions
    • Business Systems Consulting
    • Enterprise Resource Planning (ERP)
      • Wiise Business Central
    • Customer Engagement (CRM) & Marketing Automation
    • Rapid Application Development (PowerApps)
      • HSE App by ECLEVA
    • Process Automation (RPA)
    • Business Intelligence (Power BI)
  • Sectors
    • Corporate & SME
    • Not-For-Profit
    • Construction
    • Financial Services
    • Education
    • Manufacturing
    • Government
  • Customer Stories
  • Insights
    • Blog
    • News
    • Videos
  • Contact
    • Contact ECLEVA
    • Customer Support
+61 2 9467 9300
Get in touch
  • About
    • Who We Are
    • What We Do
    • The Management Team
    • Global
  • Service
    • Microsoft Dynamics 365 CRM Development
    • Cloud Technology Services
    • Business Central Development Services
    • Business Intelligence Development Services
    • Enterprise Content Search Services
  • Solutions
    • Business Systems Consulting
    • Enterprise Resource Planning (ERP)
      • Wiise Business Central
    • Customer Engagement (CRM) & Marketing Automation
    • Rapid Application Development (PowerApps)
      • HSE App by ECLEVA
    • Process Automation (RPA)
    • Business Intelligence (Power BI)
  • Sectors
    • Corporate & SME
    • Not-For-Profit
    • Construction
    • Financial Services
    • Education
    • Manufacturing
    • Government
  • Customer Stories
  • Insights
    • Blog
    • News
    • Videos
  • Contact
    • Contact ECLEVA
    • Customer Support
  • About
    • Who We Are
    • What We Do
    • The Management Team
    • Global
  • Service
    • Microsoft Dynamics 365 CRM Development
    • Cloud Technology Services
    • Business Central Development Services
    • Business Intelligence Development Services
    • Enterprise Content Search Services
  • Solutions
    • Business Systems Consulting
    • Enterprise Resource Planning (ERP)
      • Wiise Business Central
    • Customer Engagement (CRM) & Marketing Automation
    • Rapid Application Development (PowerApps)
      • HSE App by ECLEVA
    • Process Automation (RPA)
    • Business Intelligence (Power BI)
  • Sectors
    • Corporate & SME
    • Not-For-Profit
    • Construction
    • Financial Services
    • Education
    • Manufacturing
    • Government
  • Customer Stories
  • Insights
    • Blog
    • News
    • Videos
  • Contact
    • Contact ECLEVA
    • Customer Support

Blog

Home Uncategorized What is an API and how does it benefit organisations?
BusinessDigital transformationIT

What is an API and how does it benefit organisations?

August 7, 2020
What is an API and how does it benefit organisations?

Did you know one of the most underappreciated but critical technologies driving digital transformations is the API?

In this video, ECLEVA’s CEO Patrick Northcott talks about what is an API and how they benefit organisations.   

Firstly, APIs or Application Programming Interface is the technology that allows data between disparate systems to be shared seamlessly. Uber is a great example of an organisation that disrupted the Taxi industry using APIs. Instead of building their own mapping, payment or communication services, Uber used the best of those programs and connected them via APIs.

Secondly, APIs significantly reduce the cost of technology development as it is cheaper to leverage systems via APIs than build new functionality within in an existing system.   

Lastly, APIs reduce the number of systems employees need to interact with thereby increasing productivity. For example, to get a single view of the customer within a CRM means APIs would be connecting the organisations CRM, finance and marketing platforms.   

Talk to a technology expert about how your organisation could benefit from investing APIs. 

106
4 key steps for successful software selection4 key steps for successful software selectionAugust 7, 2020
3 most important things you need to do to ensure you choose the right CRM systemAugust 7, 20203 most important things you need to do to ensure you choose the right CRM system
Categories
  • Blog (38)
    • AI (1)
    • Business (8)
    • Business Intelligence​ (3)
    • Digital Transformation (7)
    • IT (21)
    • Marketing (1)
  • News (18)
    • Business (11)
    • IT (5)
    • Sales (2)
  • Video (34)
    • Business (29)
    • Business intelligence (3)
    • Digital transformation (18)
    • IT (23)
    • Process automation (2)
Recent Posts
  • Developing Intelligent Supply Chains with Microsoft Dynamics 365 for Supply Chain Management
  • Integrating Power Apps with Sharepoint for Document Management Solutions
  • Integrating Dynamics 365 with Microsoft Azure for Scalable Cloud Solutions
  • Integrating Power BI with Dynamics 365 for Powerful Business Insights
  • How to build a Business Case for Robotic Process Automation (RPA)

 

ECLEVA
© ECLEVA 2025.

All rights reserved.
Privacy Policy

Solutions

Business Systems Consulting

Customer Engagement (CRM) & Marketing Automation

Rapid Application Development (PowerApps)

Process Automation (RPA)

Business Intelligence (Power BI)

Sectors

Corporate & SME

Not-for-profit

Construction

Financial Services

Education

Contact

Address:

100 Walker St.
North Sydney 2060

Phone:

+61 2 9467 9300

Address:

401-402, R M Arcade, Near Goverdhan Park, Taxsila School Road, Vastral, Ahmedabad 382418

Phone:

+91 98244 60130

Website:

www.ecleva.com

#integrio_button_682ff4571d4fc .wgl_button_link { color: rgba(255,255,255,1); }#integrio_button_682ff4571d4fc .wgl_button_link:hover { color: rgba(12,90,219,1); }#integrio_button_682ff4571d4fc .wgl_button_link { border-color: rgba(255,255,255,1); background-color: rgba(49,49,49,0.01); }#integrio_button_682ff4571d4fc .wgl_button_link:hover { border-color: rgba(255,255,255,1); background-color: rgba(255,255,255,1); }#integrio_button_682ff4571d4fc.effect_3d .link_wrapper { color: rgba(255,255,255,1); }#integrio_button_682ff4571f162 .wgl_button_link { color: rgba(255,255,255,1); }#integrio_button_682ff4571f162 .wgl_button_link:hover { color: rgba(12,90,219,1); }#integrio_button_682ff4571f162 .wgl_button_link { border-color: rgba(255,255,255,1); background-color: rgba(49,49,49,0); }#integrio_button_682ff4571f162 .wgl_button_link:hover { border-color: rgba(255,255,255,1); background-color: rgba(255,255,255,1); }#integrio_button_682ff4571f162.effect_3d .link_wrapper { color: rgba(255,255,255,1); }#integrio_button_682ff45724ef9 .wgl_button_link { color: rgba(49,49,49,1); }#integrio_button_682ff45724ef9 .wgl_button_link:hover { color: rgba(255,255,255,1); }#integrio_button_682ff45724ef9 .wgl_button_link { border-color: rgba(12,90,219,1); background-color: rgba(49,49,49,0.01); }#integrio_button_682ff45724ef9 .wgl_button_link:hover { border-color: rgba(12,90,219,1); background-color: rgba(12,90,219,1); }#integrio_button_682ff45724ef9.effect_3d .link_wrapper { color: rgba(12,90,219,1); }#integrio_button_682ff45726a6b .wgl_button_link { color: rgba(49,49,49,1); }#integrio_button_682ff45726a6b .wgl_button_link:hover { color: rgba(255,255,255,1); }#integrio_button_682ff45726a6b .wgl_button_link { border-color: rgba(12,90,219,1); background-color: rgba(49,49,49,0); }#integrio_button_682ff45726a6b .wgl_button_link:hover { border-color: rgba(12,90,219,1); background-color: rgba(12,90,219,1); }#integrio_button_682ff45726a6b.effect_3d .link_wrapper { color: rgba(12,90,219,1); }#integrio_soc_icon_wrap_682ff45749759 a{ background: #0C5ADB; border-color: transparent; }#integrio_soc_icon_wrap_682ff45749759 a:hover{ background: #ffffff; border-color: #0C5ADB; }#integrio_soc_icon_wrap_682ff45749759 a{ color: #ffffff; }#integrio_soc_icon_wrap_682ff45749759 a:hover{ color: #0C5ADB; }.integrio_module_social #soc_icon_682ff4574979b1{ color: #ffffff; }.integrio_module_social #soc_icon_682ff4574979b1:hover{ color: #ffffff; }.integrio_module_social #soc_icon_682ff4574979b1{ background: #44b1e4; }.integrio_module_social #soc_icon_682ff4574979b1:hover{ background: #44b1e4; }.integrio_module_social #soc_icon_682ff457497bf2{ color: #ffffff; }.integrio_module_social #soc_icon_682ff457497bf2:hover{ color: #ffffff; }.integrio_module_social #soc_icon_682ff457497bf2{ background: #0077b5; }.integrio_module_social #soc_icon_682ff457497bf2:hover{ background: #0077b5; }